Save the dates: the very first impression your guests will have about your wedding. It sets the tone for every other aspect of your day. No pressure, right? Well you are in luck because I am here tell you trends I am seeing in 2020, to show you what steps to take, & tell you about some of my favorite paper companies to work with for all your wedding stationery needs.
2020 Save the Date Trends
Since the beginning of time formal invitations have had multiple pieces to them but that same intricacy has just now begun trickling down to the save the dates. Couples are now adding overlays, envelope liners, ribbon, etc to add to the design.
No Engagement Photo Gang
Although incorporating engagement photos are still very popular, the trend towards simplicity is alive & well. The photo is no longer the focal point but rather the enhancement.
Couples are spicing things up when it comes to the wording by trading in the typical "Save Our Date" for a catchy line such as "Open Bar", "Free Cake", "Dance with us", etc.
Steps to the Perfect Save the Date
Step 1: Decide if you are putting a picture on your save the date.
Over the past several years it seems like everyone had used their engagement photos on their save the dates but that trend is slowly turning in 2020. If you do want to put a picture on your save the dates, schedule your engagement shoot right away because you'll need to know what picture you are using before you ever start designing anything for your save the date.
Step 2: Do some research.
Look at Pinterest or another wedding publication to find some inspiration of fonts, colors, designs, etc. that interest you to show your stationery company.
Step 3: Select a Stationery Company
Now is the time to decide if you want to use a local stationery company or an online version such as Minted. I always prefer local companies for a few reasons:
-They know your market
-They know wedding etiquette rules & will help you to ensure you word everything correctly
-They check for spelling & grammatical errors
-You can edit just about anything
-You're helping your local economy
-You can go in to look at paper options
-They can ensure your save the date coordinates with your remaining wedding paper products down to your "thank you cards" when the wedding is all over
Step 4: Create Your Guest List
You will need to send your guest list over to the stationery company for a few reasons:
1) They will need to know how many to make for you
2) They will make sure you addressed them with proper wedding etiquette
3) They will print the addresses on the envelopes for you if you choose
Step 5: Send Your Inspiration & Guest List to the Stationery Company
Pretty self explanatory here.
Step 6: Log out of Pinterest.
Sounds silly after just telling you to do research to then tell you to stop... I know. Once you have an idea of what you want & you have sent it over for them to start designing, STOP LOOKING. Spending hours obsessing over it will only confuse you. You are hiring a stationery company for a reason & they will take your inspiration and enhance it in the most realistic way.
Step 7: Approve & Assemble
Once you have approved the save the date for printing you will need to decide if you want them to assemble for you or if you'll assemble them yourself. If it is just putting the save the date in the envelope I would say this is a good spot for you to save money & do it yourself. If its more complex than stuffing & stamping, let the professionals handle it... you'll thank me later.
Step 8: Stuff, Weigh & Stamp
If you are assembling yourself make sure you take a sample to your local post office to be weighed to ensure you have the right stamp before you spend your time stuffing & stamping the other 200 save the dates you have in your pile. This is also a good time to consider buying "machine free" stamps. These help prevent any damage to your save the dates since they won't go through the machine that typically would cut, smudge or bend them. They are a bit more expensive but if you are already spending a small fortune on these you might as well ensure they get to your guests in the best possible condition.
Step 8: Mail Off & Let the Excitement Begin
Favorite Stationery Company
Deb, owner & lead designer at Paperwhites, has created a company that designs just about anything you can dream up. Her team is amazing to work with & has more knowledge about wedding etiquette than I even knew existed.
Ava, owner & lead designer at Hall Creative Co, is known for her minimalistic & modern design. She uses color, texture & fonts to enhance your designs vs graphics and I am all for it!